If you’re a new creator, using this keyword is like tapping into a nostalgic goldmine. Millennial and Gen Z viewers who were teens in 2021 now love rewatching “2021-style” videos for the retro feel – pixelated zooms, loud background music (often “Brown Munde” or “Tauba Tauba”), and the iconic split-screen reaction face.

Even now, typing “girlfriend ke s” into YouTube’s search bar will show you “sathel” as a suggestion. That’s the power of user-generated SEO.

Going out to eat momos. Real conversation about future plans.