That era is over.

Today, before a hiring manager reads your cover letter, they have likely already done one thing:

Before you hit "post" on that rant, that meme, or that overly personal update, stop. Ask yourself: If my CEO or dream client saw this, would it help me or hurt me?

Every piece of content you produce is a data point. Algorithms aggregate these data points to form a "digital identity." According to a 2023 survey by CareerBuilder, , and 57% have found content that caused them not to hire a candidate.

Sarah started a tiny, boring X (Twitter) account. She did not post her lunch. She did not post her opinions on movies. Instead, every morning, she shared interesting data visualization she found online, plus one sentence on why it worked.

The modern axiom is:

Conversely, 47% have found content that compelled them to hire someone immediately.