Negotiation | X Monster

But there is a fourth fear. A primal one. It lives in the basement of every corporate headquarters and in the lizard brain of every salesperson. Its name is .

In the world of business, we are taught to fear three things: the blank page, the ringing phone at 2:00 AM, and the client who says, “We need to talk about the budget.” Negotiation X Monster

This does not mean being cruel. It means being . But there is a fourth fear