Marketing Management By Philip Kotler 15th Edition Ppt Free -

Define the scope of marketing in the modern era. The Environment: PESTEL analysis and competitive forces.

How the internet, social media, and mobile apps have shifted the power from brands to consumers. Marketing Management By Philip Kotler 15th Edition Ppt Free

Marketing isn't just about selling; it’s about identifying and meeting human and social needs. The 15th edition stresses that marketing management is the "art and science of choosing target markets and getting, keeping, and growing customers." 2. Developing Marketing Strategies and Plans Define the scope of marketing in the modern era