Popular media is currently fighting a rearguard action to preserve "human-ness." We are seeing a rise in "raw" content (unfiltered, lo-fi, shaky-cam) precisely because it is hard for AI to replicate the messiness of real life. While Hollywood remains the 800-pound gorilla, the definition of "popular media" is now truly global. Streaming economics incentivize localization.
Squid Game is the most watched show in Netflix history, not because it was an American show dubbed into Korean, but because it was a Korean show that was good . The success of Parasite and Minari has broken the subtitle barrier for Western audiences.
Chris Anderson’s theory of "The Long Tail" became the dominant paradigm. In the physical world, a Blockbuster store only stocked the "hits" (the head of the curve) because shelf space cost money. In the digital world, Netflix or Amazon Prime could store thousands of obscure documentaries, foreign films, and cancelled sitcoms (the tail) for virtually zero marginal cost.
