If you can find the original "Email Players 1 - 15" compilation, you aren't just buying a PDF. You are downloading a masterclass in psychological warfare, direct response copywriting, and business freedom.
He argues that funnels commoditize you. When you use a standard funnel, you train prospects to expect cheap PDFs and $7 trials. Instead, Settle advocates for the —selling directly from daily emails with no automated sequence between the prospect and the buy button. Ben Settle - Email Players 1 - 15
The compilation of issues 1-15 represents Settle at his most raw, his most hungry, and his most effective. You will close the document feeling slightly offended, slightly entertained, and absolutely ready to write an email that makes money. If you can find the original "Email Players
Social media platforms are rented land. You are a serf. Issue #15 provides a 30-day plan to migrate your audience from Twitter (X), Facebook, and LinkedIn to your email list. When you use a standard funnel, you train
When someone unsubscribes, do not just say "Goodbye." You send them a "boomerang" email after they leave. This email is short, funny, and offers a link to resubscribe because "you clearly need a B12 shot."
is his flagship product. Unlike typical marketing newsletters that teach "10 tips for open rates," Settle’s newsletter reads like a private journal from a cynical, hilarious, highly successful mercenary.
But not just any emails. The "Email Players" newsletter—specifically the legendary first 15 issues—is the Rosetta Stone for understanding his contrarian, abrasive, and outrageously effective philosophy.